Your brand team’s other brain
We build platforms that meaningfully connect brands with their audiences.
a small team of big minds
We
use
technology
to
do
what
humans
can't
do
alone,
and
humans
to
do
what
technology
can't
fake.
The Steelmind Process

1. Actively listen without bias
2. Show idea in best light
3. Make stronger
4. Pro-test
5. Refine
Our proprietary Steelmind process constructs the strongest possible response to your challenge.
‍
Debate. Design. Develop. Deliver.  We interrogate the problem, design the solution, test the approach, develop in iterative cycles, and deliver something built to work in the real world.
Innovation as a service
What
we
do.
Strategic Brand Platforms
The foundation. The thinking. The platform your whole brand can move from.
Consumer Connection Concepts
Forget campaigns. We build the idea underneath the idea, the thing that makes people give a damn.
Trade Tech Solutions
Technology built for the complexity of trade. Practical. Scalable. Actually useful.
Smart Loyalty Programmes
Loyalty that earns it. Personal at scale, driven by behaviour and built to last.
Business Process Solutions
We find the friction in how you work and remove it. Smarter systems, better outcomes.
Content Production Innovations
Content that works harder, moves faster, and doesn't cost the earth to produce.
Say hello
Meet
the
Main
Minds.
Padraig Stan Staunton
Head of Strategy
Ex CEO Havas Ireland. Before selling his independent agency Ground Marketing, Padraig created award winning, innovative work in Ireland and internationally for multiple brands like Heineken, Nestlé and Unilever.
Gregory King
creative partner
Founder & Creative Director at King&King™, Greg brings decades of award winning expertise turning complex business challenges into meaningful brand experiences. Leading creative at The Extra Mind, he helps move ideas from concept to impact.